Personalization of Display Advertising and Marketing Automation
Teracent is a solution provider of internet display advertising. The solution integrates up to date technologies like retargeting and is enabling advanced targeting up to personalized advertising and...
View ArticleInternet Advertising Platform with Marketing Automation
MediaMath is an online platform to buy and sell internet advertising, which comprises both display ads and search engine advertising. By partnerships with well known online advertising networks...
View ArticleInterenet Advertising Network with Advanced Targeting and Marketing Automation
Rocket Fuel is a newly launched and innovative internet advertising network. The service combines common and up to date aka innovative ad targeting technologies. In particular contextual advertising...
View ArticleIntegrated B2B Marketing Automation Solution
Pardot provides a marketing automation and lead management solutions for b2b internet marketing. The online solution enables the integration of various online marketing services as well as marketplaces...
View ArticleGoogle sets another Internet Advertising Trend
Google has announced a most interesting acquisition, which is able to change the internet advertising market again. The company announced to acquire Teracent, a marketing automation and internet...
View ArticleMarketing Automation with Audience Analytics and Segmentation
Ohana Media has launched OhanaQB, an application to analyze users and to create clusters to optimize online marketing. The saas software analyzes website visitors and creates clusters of target groups....
View ArticleFacebook Ad Management Application
What formerly happens to Google, the development of special applications to manage and optimize ad bidding and placement, now happens to Facebook. The company lately made headlines regarding its market...
View ArticleAutomated Creation of personalized Search Engine Ads
Personalization is a hot issue and regarding the personalized and automated creation of display ads there are already a couple of services around, a trend having started with teracent probably followed...
View ArticleContent Marketing Scoring and Success Factors
Content marketing will remain one of the most important online marketing tools in 2015. So it is a nice topic for the first blog post in the new year. Like it happens to social media marketing, which...
View ArticleMarketing Automation for Seach Engine Optimization
Search engine optimization is known as a continous process and what seems more logical than to automate this process. But marketing automation is rather known from email marketing for example than seo....
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